The short version, for parents
- The game collects no personal information. None — no ads, no tracking, no analytics, no third-party code inside the game.
- The only personal data we ever hold is an email address an adult chooses to give us on this website, to be told when the app launches. You can unsubscribe or ask us to delete it at any time.
- Our website pages use a cookie-free visitor count that stores nothing on your device and identifies nobody.
- No accounts and no sign-in. Your child never types in a name, email, or anything else.
- No in-app purchases. Nothing to buy, ever.
- Game progress is saved only on your own device and is never sent anywhere.
Paint It is a gentle, colourful painting game designed for children and families. We built it to be a calm, ad-free, purchase-free space, and we designed it so that it does not need — and does not collect — any personal data. This policy explains that in plain language.
Who we are
Paint It is a product of Alervall Management AB, a company registered in Sweden. If you have any questions about this policy or the game, you can reach us at hello@playpaintit.com.
What we collect
From the game: nothing. The Paint It game — in the app and in the free web version at /play/ — does not collect, store on our servers, transmit, sell, or share any personal information. Specifically, the game does not collect:
- Names, email addresses, phone numbers, or any contact details
- Location data
- Photos, camera, microphone, or contacts
- Advertising identifiers or device identifiers used for tracking
- Usage analytics or behavioural data
There are no third-party advertising, analytics, or tracking tools of any kind embedded in the game. Everything below applies only to our website pages — never to the game your child plays.
The launch-notification email list
On our home page an adult can choose to enter an email address to be told when Paint It reaches the App Store and Google Play. This is the only personal data we ever hold, and only if you type it in yourself.
- What we store: the email address you enter, and nothing else — no name, no profile, no behavioural data.
- Why: to send you occasional Paint It updates and the launch announcement. Our lawful basis is your consent.
- Who processes it: Brevo, our email provider, acting as our data processor on our instructions.
- How long: until you unsubscribe or ask us to delete it, whichever comes first.
- Your rights: every email has a one-click unsubscribe link, and you can email hello@playpaintit.com at any time to see, correct, or delete what we hold. We never sell or share your address.
This form is for parents, teachers and other adults. It is not directed at children, and children should not enter an email address here. If you believe a child has signed up, email us and we will delete the address immediately.
Counting visits to this website
So we can tell roughly how many people find the site, our website pages (this page and the home page) use Cloudflare Web Analytics. It is privacy-first and deliberately minimal: it sets no cookies, stores nothing on your device, does not fingerprint you, does not follow you across other websites, and does not build a profile of anyone. It reports only aggregate figures such as how many page views a page received, roughly which country visitors came from, and which site linked to us.
It is not present in the game. We deliberately did not put it on /play/, so nothing at all runs while a child is playing.
Saving your worlds
When your child paints a world, the game saves that progress locally on your own device (using your browser or device’s local storage). This data never leaves the device — it is not uploaded to us or to anyone else, and we cannot see it. If you delete the app, or clear your browser’s data for the site, those saved worlds are removed from your device.
No accounts, no purchases
Paint It has no login, no user accounts, and no in-app purchases or subscriptions. Your child cannot spend money and cannot be contacted by anyone through the game.
Children’s privacy
Paint It is intended for children and the families who play with them. Because the game collects no personal information at all, it is designed to align with children’s privacy laws including the U.S. Children’s Online Privacy Protection Act (COPPA) and the EU General Data Protection Regulation, including its provisions for children (GDPR-K). We do not knowingly collect personal data from children. The game collects nothing at all; the only place any personal data can be entered is the launch-notification email form on our home page, which is directed at adults. If we learn that a child has submitted an email address, we delete it.
The free web version and hosting
You can also play Paint It for free in a web browser at playpaintit.com/play/. The web version of the game behaves exactly like the app — no analytics, no cookies for tracking, no accounts, and progress saved only on your device. Like any website, the pages are delivered by a hosting provider (Cloudflare), which may keep standard technical server logs (such as IP addresses) for security and reliable delivery. We do not use this information to identify or track individual players, and we add no advertising and no analytics to the game itself.
Contacting us
If you email us, we use your message and email address only to reply to you. We never add you to the launch list from an email you send us — that only happens if you fill in the form yourself — and we never share your details. If we later add a parent contact form or discussion area to the website, it will have its own clear notice about anything it needs.
Changes to this policy
If we ever change how the game works in a way that affects privacy, we’ll update this page and change the “Last updated” date at the top. Since the game is built around collecting nothing, we don’t expect major changes.
Contact
Questions or concerns? Email hello@playpaintit.com — we’re happy to hear from parents and teachers.